destination gold coast
A campaign that showcases the diverse things to see and do on the Gold Coast, "Play the day away" is as bright, colourful and fun as the Gold Coast itself.
the challenge
Throughout Covid, it’s fair to say Australians weren't having much fun. With active play with children being one of the biggest casualties of the pandemic, we needed to elevate ‘play’ on the Gold Coast from whimsical fun, to a must-do antidote from the stresses and frustrations of recent years.
the idea
An all-singing all-dancing campaign that showcases the Gold Coast in a unique yet fun way. Set to a reimagined Fred Astaire soundtrack and coupled with dance, the campaign takes us through the most iconic aspects of the Gold Coast and then highlights other locations that are still widely a local’s secret.
