isuzu ute
Helping Aussies to live their own way.
the challenge
For years, Isuzu Ute brand has been built around the "Go Your Own Way" moment. It's the moment when you can break free from the day-to-day and escape in your D-MAX or MU-X. But as the brand grows and the way people live changes the brand needs to tell a deeper, more connected story.
the idea
Car ads were the car never moves - but is at the heart of living life your own way. This campaign was designed to slow down and take a minute to really appreciate the amazing lives the Isuzu D-MAX and MU-X can help us all lead.
results
Isuzu UTE Australia for the first time finishes annual new vehicle sales charts in the top-10, as Australia’s 9th best-selling vehicle brand out of over 50 on sale, with 35,323 sold and delivered.
D-MAX charts as the 7th best-selling vehicle overall in 2022.
MU-X record sales result for newly-released.
D-MAX charts as the 7th best-selling vehicle overall in 2022.
MU-X record sales result for newly-released.
