ostelin
Creating a purpose lead brand.
the challenge
Vitamin D brand Ostelin needed to stand for something more than just bone strength. We needed to become champions of women.
the idea
To celebrate women’s strength, we partnered with Getty to commission photographers around the world to find their interpretation of women who exude it. From the 6,000 photos submitted, 375 strong women were chosen to feature in the campaign.
We also partnered with 100 Women – an Australian philanthropic charity which awards grants to facilitate women’s strength building initiatives globally.
results
100 Women awarded $184,735 in funds to five grant recipients 2022.
A direct and positive impact on more than 18,000 women and girls across Australia and globally.
A direct and positive impact on more than 18,000 women and girls across Australia and globally.
